St.Petersburg, Russia
November 14–15, 2019

Keynote & invited speakers

Scott Gould photo

Scott Gould

Speaker, Author & Expert in Engagement

Scott is a thinker and expert in engagement, an area he has worked in for 17 years domestically and internationally. He consults with purpose driven organisations who need to engage and galvanise their followers around their mission, including Microsoft, Nokia, GAIN, and the Finland tourist board. He previously founded the popular Like Minds series of conferences, and is the creator of a unified theory of engagement.

Scott is a pilgrim and student of life: he’s been a church minister, lecturer, TV producer, event manager, entrepreneur, designer, developer and creative director to name a few of his jobs. The one thread through them all has been people: how to connect with people, how to engage people, and how to inspire people.

As a consultant, he led a team of 15 marketing executives to create Finland’s tourism social media strategy, and has worked with a range of organisations to engage their communities, including Exeter City Council, Microsoft, Somerset County Council, Nokia, Quilliam, Church of England, ARM, and F&W Media.

Over his career thus far, Scott has delivered 500 talks, carried out over 20,000 hours of community building, and run over 400 events.


Everything you need to know about getting people engaged

  • Project/Product Management
  • Business
  • HCI, UX
  • ENG

November 15, 17:30
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Discuss the presentation

Engagement is a huge buzz word today… but what on earth does it actually mean? Is engagement about ‘likes’ on Facebook? Or is it about a more meaningful connections between humans? And whatever it is, how on earth do we get more of it?

The answers are closer than you might think. Drawing on ancient human history through to the latest in social psychology, with everyday examples that everyone can identify with, this talk will reveal what the universal principles are that drive engagement.

For Executives, Managers and Team Leaders, this talk will provide critical insight into engaging teams, workforces and customers.


Master-class: Designing for deep engagement, in people, products, and beyond!

  • Project/Product Management
  • Business
  • HCI, UX
  • ENG

November 16th (Saturday), Park Inn Pulkovskaya
Length: 8 hours.
Workshop is not a part of the main conference program and requires separate registration

This master-class is not a part of the main conference program and requires a separate registration.

Participants should bring their own devices and notepad; also please bring something that you find engaging!

Workshop description

This workshop is a hands on, deep dive into the psychology and principles of engagement. Going beyond lower levels of engagement, participants will learn about the principles that create deep engagement through a series of exercises and a wide range of examples.

In real-time they will also be applying their learning to whatever their engagement need is, with clear actions that they can put into place come Monday morning.

This talk is ideal for Managers and Designers who want to learn how to better engage teams or their users – as the principles of engagement are universal across both!

In English
The certificates will be awarded to all participants.
Lunch and coffee-breaks will be provided.
The number of participants is strictly limited.